Trendy Chinese Bicycle Brand - Forever -

Forever is a Shanghai based bicycle brand founded in the 1940s. Having fallen out of favor in the 1990s, the brand was relaunched under the leadership of 23-year-old Chen Shan, offering a range of bikes in bright colors, appealing to younger consumers.

The company now sells 1.3 million bikes a year.

"For decades, China has been associated with bicycles. Even today, for most foreigners, the image of hundreds of cyclists in the streets still symbolizes the country."

"About 30 years ago, during the 1970-80s, a Forever men's bike or a Phoenix ladies' bike was one of the must-haves when you wanted to get married. They were regarded as one of the 'old four articles."
"The other three were a Red Light radio, a Shanghai watch and a Butterfly sewing machine."